Podcast
Ep. 73: Purple's CMO Alex McArthur is Not Normal
by MARK KINSLEY on 07/02/2018
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Alex McArthur is Purple's Chief Marketing Officer. He's the guy behind the team that created the Egg Test and hired Goldilocks as a spokesperson. It's the video where they demonstrate those pressure relieving properties of by strapping chicken eggs to a giant sheet of glass and dropping it onto Purple material.
That viral video propelled them onto the scene, but the creativity didn't stop.
Since then, they've hired Sasquatch, highlighted their on-staff rocket scientist, and recently purchased Purple.com. Go behind the brand that makes quirky cool and has risen to become the most searched mattress brand in the world.
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Archive
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Ep. 77: Nearly Kidnapping Brian Wilson with Gerry... – 08/13/2018
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Ep. 76: 10 Reasons Your Business Might Suck – 07/13/2018
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Ep. 72: BANNED from the Bedding Conference – 06/11/2018
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Ep. 70: Helix Sleep Co-Founder Jerry Lin – 05/07/2018
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Ep. 67: Mattress Firm Entering a New Era – 02/26/2018
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Ep. 65: How Will The Industry Grow Through 2019? – 01/29/2018
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Ep. 64: Dos Marcos' Predictions, True or False? – 01/15/2018
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Ep. 59: Nick's Big Trip to Jordan's – 09/05/2017
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Ep. 58: Rumors from Las Vegas Market – 08/21/2017
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Ep. 56: Reconsider Your Approach to Selling Online – 07/21/2017
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Ep. 49: Tempur+Sealy and Mattress Firm Break Up – 03/06/2017
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Ep. 48: Bold Predictions for 2017 and Beyond – 02/06/2017
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Ep. 46: A Magical Trip to Jordan's and Beyond – 10/10/2016
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Ep. 44: Mattress Firm's $2.4 Billion Buyout – 08/17/2016
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Ep. 42: Make The Iron Hot (How Action is the Answer) – 06/03/2016
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Ep. 39: Mattress Firm's 2016 BedTalks Event – 03/18/2016
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Ep. 38: Telling Your Dog the Bed Is Off Limits – 03/07/2016
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Ep. 35: Relief Bed Launches (feat. Scott Smalling) – 01/11/2016
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Ep. 30: Selling Adjustable Beds 101, 102, and 103 – 07/31/2015
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Ep. 20: Inside GoodBed.com with CEO Michael Magnuson – 05/13/2015
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Ep. 19: Innovation or Improvement? – 04/01/2015
