Podcast

Ep. 73: Purple's CMO Alex McArthur is Not Normal

by MARK KINSLEY on 07/02/2018

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Alex McArthur is Purple's Chief Marketing Officer. He's the guy behind the team that created the Egg Test and hired Goldilocks as a spokesperson. It's the video where they demonstrate those pressure relieving properties of by strapping chicken eggs to a giant sheet of glass and dropping it onto Purple material.

That viral video propelled them onto the scene, but the creativity didn't stop.

Since then, they've hired Sasquatch, highlighted their on-staff rocket scientist, and recently purchased Purple.com. Go behind the brand that makes quirky cool and has risen to become the most searched mattress brand in the world.


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