Joe Alexander

Joe Alexander is the CEO and Founder of Nest Bedding, a 4 – store chain of mattress and bedding stores in California and online at NestBedding.com. Joe is also the author of the book \"Retail Relationships,\" which focuses on helping salespeople build relationships with customers and increasing their sales. Joe has a passion for helping salespeople improve their abilities and achieve their full potential. A father of three and avid baseball player and surfer, Joe can usually be found on the sales floor of his stores leading Customers.