Contributors


  • Jeff Scheuer

    Jeff Scheuer has been in the retail mattress industry for over 20 years. His currently owns Mattress To Go in Shelby Township, Mich. He's also the creator of Beducation®, a series of online videos that educates consumers about mattresses. A former USA Olympic Team coach, Jeff spends his spare time designing luge training programs and relaxing at home with his family.

  • Liza Irazoque

    Liza Irazoque is the Marketing Manger for Liza’s Furniture, which is a family – owned business in the Chicago. Liza studied radio and marketing but was born into business. One of her biggest passions is being behind a microphone, but in her free time she likes to read, travel, organize events, and spend time with family. Coming from a Mexican background, she combines the best of both worlds in her work by being energetic and enthusiastic about sleep. Follow her on Twitter @Liza_Irazoque

  • Larry Shinkle

    Larry Shinkle is a vice president of sales with Leggett & Platt Adjustable Bed Group. His focus is on sales performance and training, serving bedding retailers. Prior to joining Leggett, Larry spent 15 years in Sales and Training for retailers and manufacturers in the bedding industry. Larry lives in Southern California and has five kids ranging from the ages 8 -30. Larry is involved with Challenger Baseball and serves as VP for the Challenger Division of his local little league.

  • Doug Stewart

    Doug Stewart is a disruptor, millennial, speaker, blogger, and certified Dale Carnegie instructor. He is also the Director of Training at Mega Group USA. Doug disrupts from Raleigh, North Carolina, where he lives with his beautiful wife and adorable 3-year-old daughter. Connect with Doug at Doug-Stewart.com.



  • Della Croft

    Della Croft is Vice President of Marketing for Joplimo Mattress. She specializes in designing and directing innovative marketing that address consumer trends. Her passion is providing solutions to consumer acquisition and retention in the retail bedding industry. Her balance is found in the outdoors, the wit of her husband, and the adventure of raising kids.

  • Mark Quinn

    Mark Quinn is a 20-year mattress industry veteran with a passion for presenting business in the best possible light. He works hard on strategy and culture, and has a business focus on leadership and marketing. Quinn believes every company is a media company and works hard in the digital space to bring products and stories to the right audience. Family comes first, and FAITH is a verb.

  • Steven King

    Steven King is an author, speaker, teacher, and trainer. He has written two highly acclaimed books, including \"Money in The Mattress: The Sales Associates Guide to Premium Mattress Sales.\" Steven is the Sleep Expert for Norris Home Furnishings in Fort Myers, Naples, and Sanibel, Florida. Email him at itsgoode2bking@gmail.com.

  • David Fisher

    David Fisher is originally from Philadelphia, Pa. He owned and managed a chain of women’s shoe stores in Pittsburgh for many years. Later he was a sales associate at Levin Furniture in Pittsburgh, Rooms to Go in South Florida, and RC Willey in Las Vegas, Nevada. Fisher was National Sales Manager for Bell Sleep Products LLC, a bedding line developed for Bell Furniture Industries by International Bedding Corporation. He is currently a sales consultant with Macy’s.

  • Julia Rosien

    Julia Rosien is the Brand Engineer for Restonic, a leading international bedding company with 29 manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa. She is the official online hostess of all of Restonic's digital properties. When she's not tweeting, facebooking or pinteresting she serves as Chair for Withit.org, a non-profit organization for women in the home and furnishings industries. Follow her on Twitter, friend her on Facebook or connect on LinkedIn – she's always on.

  • Mark Kinsley

    Mark Kinsley is Leggett & Platt's Staff Vice President of Marketing for the Bedding Group. Outside the office he enjoys spending time with family, mountain biking, hiking, and snow skiing. Connect with Mark on Twitter via @markkinsley.

  • Sean Bergman

    During his 14 years in the bedding industry, Sean Bergman has held positions in both retail and wholesale. As Chief Marketing Officer at PureCare®, the fastest growing top – of – bed sleep essentials manufacturer in the United States, Bergman is responsible for all sales and marketing. He serves on the Better Sleep Council and the company's PureCare protectors are the official mattress and pillow protectors of the National Sleep Foundation. Sean lives in Virginia Beach with his girlfriend Rachel and Rottweiler Talon. Connect with Sean at sbergman@fabrictech.com

  • Joe Lyon

    Joe Lyon lives in Missouri with his two kids, one dog, and the perfect wife who keeps it all grounded. He serves as a Group VP of National Accounts for Leggett & Platt’s Bedding Group. Joe enjoys golf as much as frustration allows, and often wishes he’d tried boxing at an earlier age.

  • Mike Dellaquila

    Mike is a graduate journalism student at the University of Missouri-Columbia focusing on strategic communication and advertising. After graduation, he hopes to work on the creative side of the advertising industry as a copywriter. He likes movies, music, dogs, sports, and America.

  • Andrea Martin

    Andrea Martin is an English major with a love of writing. In her free time she enjoys reading books and hanging out at coffee shops with friends.

  • Lauren Zimmerman

    Lauren Zimmerman has experience in social media, content creation, online community management, and evaluating analytics. She enjoys reading, watching movies, trying new restaurants, and spending time with family and friends.

  • Eric Buchfink

    Eric Buchfink is the Founder and CEO of Mattress Mattress®, a 17 – store chain of mattress sleep shops in Alberta and British Columbia, Canada. Eric’s been in the industry since 1971. Mattress Mattress® opened its first store in 1994.

  • Phillip Davis

    Phillip Davis is a student-athlete and plays basketball at William Woods University in Fulton, MO. He is majoring in business with concentrations in marketing/advertising, management, and minor in management of information systems.

  • Scott Smalling

    As the Chief of Specialty Innovations at Simmons Bedding Company, Scott has a long history of breakthroughs that have benefited the sleep industry. His latest major development, ComforPedic iQ, has been used by thousands of hospitals over the past decade. He continues to focus on discovering and introducing new innovations. Scott lives with his wife and two children on an 85-acre horse ranch in the Pacific Northwest and enjoys boating in the waters of the Puget Sound.

  • Joe Alexander

    Joe Alexander is the CEO and Founder of Nest Bedding, a 4 – store chain of mattress and bedding stores in California and online at NestBedding.com. Joe is also the author of the book \"Retail Relationships,\" which focuses on helping salespeople build relationships with customers and increasing their sales. Joe has a passion for helping salespeople improve their abilities and achieve their full potential. A father of three and avid baseball player and surfer, Joe can usually be found on the sales floor of his stores leading Customers.

  • Brooke Simmons

    Brooke Simmons is a senior at the University of Missouri, studying Strategic Communications through the Missouri School of Journalism. She is originally from the Warrensburg, MO, area and likes to play bingo, go hiking, and crochet.

  • Garryn Crowder

    My passion for Marketing and making an impact is what drives me. In being a Junior Strategist, the best part of my job is knowing that each day I have the opportunity to make a difference for our clients through managing and tracking user experience through social media, content creation, online community management, and analytics.

  • Jeff Watters

    Jeff Watters was born in Washington, D.C. and raised in the Metro area. He is a veteran of the U.S. Navy and now is known as the Internet Answer Man for over 1.5 million consumers. Working for Bedding Hotline, Inc. since 2010, Watters publishes four blogs on mattresses.

  • Ashley Hawse

    As a Strategist at MediaCross, Ashley is dedicated to providing clients with account management and organization. She delivers solutions-based strategies with energy and enthusiasm. In her free time she enjoys playing catch with Buster (a border-collie mix), spending time outdoors, cooking, and sharing a good laugh with family and friends.

  • Scott Reading

    Scott has been with Leggett & Platt for more than 20 years and now serves as VP of Sales for the Western Division of U.S. Spring. He is also responsible for Sales and Operations for three of Leggett’s operations in Mexico. Scott sings bass in a choir and plays the trumpet in a Dixieland band. He has eaten rat and scorpion in China, dog in Vietnam, Balut (partially developed cooked duck eggs) in the Philippines, escamoles (ant eggs) in Mexico, rattlesnake in Arizona, and a giant black fruit bat in Micronesia. He’s an avid mountain and road bike racer, and has completed an Iron Man and five marathons. After his wife and children, Scott’s favorite people in the world are his coworkers and customers that make his job a rich, rewarding experience.

  • Jeff Giagnocavo

    Jeff has been selling since the age of 12 when he began cutting lawns and shoveling driveways to pay for skateboards and RC cars. Since then Jeff has been a true entrepreneur, owning various businesses. Today Jeff is a sought after speaker and sales automation consultant for brick and mortar business owners wishing to automate their sales and marketing. As a fellow brick and mortar business owner, Jeff relates to the real world challenges and opportunities. Since his stores are retail mattress shops the bedding industry looks to him often as a speaker and thought leader. Email him at jeff@infotail.com.