Advice for Brick-and-Mortar Stores


With the emergence of online sales, we’ve just about witnessed the demise of brick-and-mortar stores. However, they’re not gone yet. If you’re operating a brick-and-mortar, here’s some advice on how to stay afloat. First, know your limitations. Smaller stores may never be able to compete with large regional or national operations that specialize in digital internet selling. It’s important to focus on your local customers and not overextend yourself. Next, work on your strengths. If your store’s strength is special orders, focus and specialize in that. One last bit of advice is to inform customers of product quality features. If you sell a quality product, push the “buy better and keep longer” aspect. Read more helpful advice for store owners.

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