Why Social Selling Matters for Your Business

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Craig McAndrews, former Mattress Firm executive and executive professor at the University of Houston’s Sales Excellence Institute, joined Furniture Today’s “On the Record” podcast at the NEXT Conference. McAndrews spoke about what sales teams and retail sales associates should be doing consistently and how they could be losing the company money if they’re not doing it. He revealed several potential disconnects between the current path consumers take to purchase and the way RSAs sell them. McAndrews also discussed in detail some new social media techniques that could help any sales professional jumpstart their business. Give the podcast a listen to learn how McAndrews’s insight on social selling can help your business.

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