Video marketing is a key aspect for plenty of mattress- and bedding-industry businesses. Sometimes, though, those videos posted to YouTube don’t get the views they deserve. Many video creators consider the YouTube algorithm a complete mystery, but learning to understand it could make a real difference in your bottom line. In a 2016 research paper , a group of Google engineers shared their plans for how videos could be surfaced through YouTube’s recommendation engine for a better user experience. If you’re bedding business is looking for more video attention online, it would be a good idea to read and understand the contents of the paper. To learn more, read here.