How to Write Product Descriptions

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Product descriptions are key, especially considering that’s how customers learn more about what they’re potentially buying. To write the perfect description, you must first use what vendors have provided (if applicable) as a starting point. From there, ensure your descriptions are brief – a paragraph or two alongside a photo usually works best. Remember to keep the paragraphs short, with just two or three sentences at the most. When actually writing the description, consider how the product makes customers feel happier, healthier, or more productive, then include that information. Additionally, instead of using vague adjectives such as “excellent product quality,” focus on the features and benefits of the product.
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