Quality customer service is the backbone for any business. Without it, the business is unlikely to succeed. One way to practice good customer service is to simply answer the phone. Call forwarding or an answering service can ensure someone always picks up when a customer calls. Another rule to practice is keeping promises. It’s crucial to not make promises unless you are capable of keeping them. Nothing can irritate a customer more than being lied to. One other practice for good customer service is to be helpful, regardless of how it affects profit. Treating customers well and providing assistance, even when it won’t immediately return a profit, goes a long way for customer retention and a good reputation. Read more here.