Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision-making process, it may not provide all the facts needed to achieve promising marketing results. If you really want your business to succeed with a solid marketing strategy, you must first describe its unique selling proposition. Write a compelling sentence that describes the essence of your business. Next, define your target market. After you’ve done that, write down the benefits of your products or services. Then, once that’s all done, define your marketing methods. Will you advertise using internet marketing, direct marketing, or public relations? Depending on your target audience, you will need to pick the best methods to explain, teach, and promote how your product or service stands out above the rest. Learn more about planning a marketing strategy here.