If you’re an RSA, you probably know body language is as critical to making a sale as the words that come out of your mouth. It’s important not only to be aware of what body language you are giving off, but also the customer’s. Start by speed-reading the customer’s nonverbal communication. You don’t have to be a psychoanalyst to pick up on the vibe they’re giving; it’s just a matter of looking. Next, be sure not to mirror theirs. While it might seem natural to “complement” a shopper’s body language by mimicking what they’re doing, it’s not necessarily a good idea. If you cross your arms because someone else is doing the same, you’re sending negative vibes that you may not intend to send. Lastly, remember it’s all about you. When communicating nonverbally, you’re essentially communicating with yourself, building your own self-confidence and revealing your own feelings and emotions. Read more here.