Drive Consumers from Online to In-Store

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You look at the analytics. You know how many people are visiting your store’s website each month. So why is the web traffic not translating to foot traffic? There are several ways to get online visitors to visit your business in person. One thing to try is in-store-only coupons, discounts, and promotions. That way they can be informed about these savings and bring them into your store. Another way to increase foot traffic is to make it easier for shoppers to find your location. According to research, address and location are the first pieces of information that local users want to find on your site. Make this information highly visible and watch your business increase. One other thing to try is to come right out and encourage in-store visitors. Tell online shoppers that you’d love to have them come try the product in-store before buying. Read article here.

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