A good majority of businesses could probably invest more in customer appreciation. Goodwill and positive customer sentiment are exponentially valuable for almost every growing online store. There are several approaches to try in pursuit of satisfaction, but knowing where to start can be difficult. One thing to try is handwritten thank you notes. These notes are some of the most cost-effective ways to appreciate customers. Despite their low cost, thank you notes are good at showing sincerity and humanizing your brand. Another act of appreciation is to launch a loyalty or referral program. They take work to set up, but once launched, can run autonomously and inspire customer loyalty without constant monitoring. Read article here.