Pillows are critical to the world of sleep. Without pillows, there probably wouldn’t be much sleep to discuss. If you invest time and energy into properly selling this essential product, you can boost your bottom line while winning customer trust. One way to do this is by fitting every shopper with a pillow. RSAs that sell the most pillows don’t wait until they are ringing up the mattress sale to mention pillows. It has been shown that offering to fit every shopper with a pillow at the beginning of their visit is an effective way to increase sales. Creating an ensemble can help with pillow sales as well. Many RSAs sell flat or adjustable foundations and a mattress protector with a mattress to create a sleep system that works together. Adding pillows to that equation doesn’t take much more effort. Read article here.