In the first part of this episode, Mark Kinsley talks to Ryan Farris from Mattress King in Oklahoma City. How does Ryan quarterback creativity and build value in their store offering? What can you learn about using vivid, self-created terminology that will help you measure your advertising? The Mattress King himself opens the cabinet to some crown jewels of sleep shop wisdom. Piggybacking on the topic of creativity and overcoming adversity, Dos Marcos dive into a story about the best selling jazz piano album of all-time and how it almost didn’t happen.