Case Study: Mattress Hub Navigating a New Way To Advertise


Mattress Hub operates a dozen stores in Kansas. Like many sleep shops, they’re evaluating where to spend advertising dollars and how to approach messaging in their marketplace.

In this episode, Dos Marcos use Mattress Hub as a case study to discuss the “crack cocaine” of the mattress industry.

How do you balance promotions with branding?

Is building value in purpose, products, and people the path to mattress riches?

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