If you examine the email patterns for a high-growth e-commerce brand over the course of two months, you may learn a few lessons on the ways email marketing works and even get a few ideas for your business. To start, a brand will send a welcome email once a customer signs up to receive their emails.
This will include general greetings and maybe a coupon code for free shipping or a certain percentage off. Over the next few weeks, the brand will follow this welcome email with seasonal promotions, general promotional emails, and category emails. Once a basis of communication is established, the brand will continue to send out promotional emails, reminders about existing sales or specials, and free gifts.