The Retail Doctor Talks with Mood Media About Using The Senses To Bring Stores to Life

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Bob Phibbs, known as The Retail Doctor and host of the “Tell Me Something Good About Retail” podcast, interviewed Jamie Bettencourt with Mood Media about how music and scent can help create the right mood in a brick and mortar store.

Bettencourt talked about how Mood Media helps clients connect with their customers on an emotional basis, and how certain scents and music present in a retail store can make a customer feel more comfortable and at home. She mentioned a company that was more of a “product” company that added visual, sound, and fragrance elements to bring their brand to life and convey their message in the correct way. 

 

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