How to Host an In-Store Event


Hosting an in-store event can generate foot traffic, loyalty, and sales if done correctly. In order to do so, you need to follow this guide. You must first start with planning and preparation. Don’t just decide to host an event tomorrow; that won’t work. Next, sort out your finances. Determine how much you’re willing to spend and stick to your budget.

After you set a budget, use multiple marketing tactics to get the word out. Your event turnout will depend on how well you market it, so spend a good amount of time and resources on this step. On this same step, drum up some publicity. Try to get your event covered in the media by reaching out to journalists.

When event day comes, don’t serve out as many sales pitches (or avoid them altogether). Of course you want to showcase your items, but don’t come off as too salesy. It’s also a good idea to have some form of music playing and give out a goody bag. People love free stuff, so reward those who come to your event. Lastly, document your event. Having a social media presence is great for business, and posting photos of the event can show others what they missed out on.


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