We all know the big three social sites: Facebook, Twitter, and Instagram. You can probably throw Snapchat in there as well if you are connected with today’s youth. But what about Pinterest? Pinterest is a popular channel for e-commerce businesses, though many are often puzzled by its differences to more conventional platforms.
If you know how to use it properly, though, it can be a real asset. Pinterest is great for online stores because users buy products they come across organically at a much higher rate than the average social platform. That’s partially because Pinterest users are proactively searching for items rather than reactively scrolling through their feed. In fact, 98% of people report trying new items and ideas discovered on Pinterest, compared to 71% on other social platforms. If you want to increase sales, take a refresher course on Pinterest.