For Instagram, using the right hashtag can help your business extend its reach, engage its audience, and boost its brand. But you can’t just make up a hashtag on the spot and expect it to work. You need to have a specific strategy in place. You can never go wrong using preexisting, popular hashtags on the social media platform.
A quick search on the web can pull up a number of options that will fit well with your business’s current marketing strategy. If you decide to create your own, be sure you utilize it enough to make its impact known. These original hashtags, or branded hashtags, should be listed in your profile bio and be exclusive to your business. When used properly, they can build brand awareness, and you can encourage customers to share user-generated content with them.