Crafting the perfect bio for your business’s Instagram page is easy and can be done in seven steps. Step 1: tell profile visitors who you are and why they should care.
Step 2: use clickable tags to promote branded hashtags and sister accounts.
Step 3: include a call to action (CTA).
Step 4: make the most of your bio link by linking to your website until you have the chance to promote something specific.
Step 5: add “Action Buttons” to help users reach you.
Step 6: enable shopping on Instagram to showcase your products.
Step 7: curate Highlights for your profile by using Instagram’s Story Highlights feature.