Tips for the Perfect Instagram Bio

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Crafting the perfect bio for your business’s Instagram page is easy and can be done in seven steps. Step 1: tell profile visitors who you are and why they should care.

Step 2: use clickable tags to promote branded hashtags and sister accounts.

Step 3: include a call to action (CTA).

Step 4: make the most of your bio link by linking to your website until you have the chance to promote something specific.

Step 5: add “Action Buttons” to help users reach you.

Step 6: enable shopping on Instagram to showcase your products.

Step 7: curate Highlights for your profile by using Instagram’s Story Highlights feature.

 

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