A crucial aspect of running a successful business is its social media presence. While you may have a solid schedule worked out of when and what to post, something can always be done to better it.
One post idea is convert customers with shoppable posts. Shoppable posts are specific product posts that use Instagram’s product tagging feature. Customers can click on the post and receive additional information, as well as a way to purchase. Another idea is to take your social media followers behind the scenes.
If you plan to do a photoshoot or make a promotional video for your business, take some extra photos or videos showing what goes on behind the camera. One other idea is to repost user-generated content. If your followers tag you in photos or videos using your product, don’t be afraid to share it with the rest of your followers.