Understanding the mindset of mattress consumers is vital when it comes to employing a successful strategy for retail sales associates. To go along with that, it is crucial those customers also enjoy the buying process. In order to make sure this happens, RSAs need to focus on their E’s. Education, engagement, and enthusiasm.
Knowing the mindset of consumers, what they want, and how they want it, can make the buying process simple and enjoyable. Engagement and enthusiasm can make it enjoyable as well. Strike up a conversation with your customer, get to know them a bit, and be enthusiastic about it.
No one wants to buy a mattress from someone who looks like they hate their job.