Over 500 million people watch a video on Facebook each day. One billion hours of video are watched on YouTube.
It’s pretty clear people on social media enjoy watching videos daily. Based on this trend, if you want to capture the attention of consumers online, it’s time to start firing up the video camera. More than 39,000 brands for various products uploaded original videos to market their goods in 2016. A report from 2017 also shows that 82% of companies believe video is a key component of their marketing strategy, and 75% of marketers plan to increase their use of video. The numbers don’t lie; if you want to capture the attention of consumers online, try pressing record.