Marketing is a tricky skill to perfect. What most marketers get wrong is they try to automate a process that doesn’t need to be.
They do this because they are focused on growth and scale, and probably don’t need a large amount of leads and customers to achieve success. Rather, they just need quality connections that matter. One way to do this is to use the SSF Method. This method states that you can no longer create a single funnel and expect success. Your audience is at different stages, and you need to give them the right content at the right time. This method plays well with mattress consumers and can help generate revenue for your sleep business.