Check out Better Sleep Council's 'Better in Bed' Campaign

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Better Sleep Month is in May, and the Better Sleep Council has started to implement this year’s campaign for it. The “Are You Better in Bed Than…?” effort attempts to convince people that getting a good night’s sleep is something to brag about.

Better Sleep Council wants people to gather around the water cooler at work to brag about how much sleep they got the night before and how good they feel because of it. “Through our theme, ‘Are You Better in Bed Than…?’ we want to create friendly competition in our audience, have them share their sleep stories with us and, most importantly, help them get better in bed,” says Mary Helen Rogers, vice president of marketing and communications for the International Sleep Products Association.

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