E-commerce is changing the way consumers buy mattresses. It is disrupting traditional brick-and-mortar retailing in a big way while ushering in a new era of sales.
One thing to remember while planning your sales for this year is if you strive to inject “meaning and purpose” into your store, then you’ll survive this trend. Another thing to keep in mind is that the death of traditional retail is greatly exaggerated. In times like this, retailers must leverage assets that others don’t have. You must also learn to focus on your own brand, rather than focusing on your vendors’ messages. To pair with that, you must create a compelling, engaging environment. That in turn will help create a better message for your brand. The last thing you must consider is putting an end to high-pressure sales.