Uncovering the Myth: The Fancier the Name, the Better

Posted by Jeff Scheuer on

A good rule of thumb I use is that the larger the aggrandizement and the longer the descriptor for a foam layer used within a mattress (“Super-Deluxe Polymeric and Gel Thermically Conductive 10x Unobtanium Foam) the lower the density/quality/durability of the material.

Hey, I know marketers need to eat just like the rest us, but let’s at least include densities so we can have an idea as to the durability of the foam. And, if there is indeed something unique within a new foam offering, claims shouldn’t be propped up by comparing the foam to a piece of navel lint.

It’s important as an RSA to become educated about the common foam densities for better quality polyurethane foams and memory foam, and learning that density and the hardness of polyurethane foam aren’t necessarily related as it tends to be with latex. This comes into play not only for showing a quality product to your customers and managing their expectations of comfort, but it’s also important when recommending the appropriate materials to people of all sizes, especially larger individuals, as you want to make sure that your suggestions serve your clients well. Dihydrogen monoxide sounds pretty fancy, but in the end it’s just water.

About Jeff

Jeff Scheuer has been in the retail mattress industry for over 20 years. His currently owns Mattress To Go in Shelby Township, Mich. He's also the creator of Beducation®, a series of online videos that educates consumers about mattresses. A former USA Olympic Team coach, Jeff spends his spare time designing luge training programs and relaxing at home with his family. View all articles by Jeff

comments powered by Disqus