Always Ask for and Give Multiple Ways for Response

Posted by Jeff Giagnocavo on

I’m a huge fan of direct response marketing, which is often a different style of marketing than you’re familiar with or may have studied in school or seen on TV or in print.

The fundamental principle behind direct response marketing is to always give the recipient a reason to respond now. No marketing message ever goes out without some reason to respond in some type of fashion within a specific time-frame.

If you don’t ask for a response, 9 times out of 10, the person you’re marketing to will simply ignore you.

In every marketing effort you create, give the recipient a good (or better yet, several good) reason why they should take immediate action. Then make sure you offer them different ways to respond. Here are a few typical marketing response channels:

  • Telephone
  • Mail
  • Email
  • Website
  • Fax
  • In-person

Remember, always ask for a response and give simple ways to respond. By doing this, your marketing results will improve.


About Jeff

Jeff has been selling since the age of 12 when he began cutting lawns and shoveling driveways to pay for skateboards and RC cars. Since then Jeff has been a true entrepreneur, owning various businesses. Today Jeff is a sought after speaker and sales automation consultant for brick and mortar business owners wishing to automate their sales and marketing. As a fellow brick and mortar business owner, Jeff relates to the real world challenges and opportunities. Since his stores are retail mattress shops the bedding industry looks to him often as a speaker and thought leader. Email him at View all articles by Jeff
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