I’m a huge fan of direct response marketing, which is often a different style of marketing than you’re familiar with or may have studied in school or seen on TV or in print.
The fundamental principle behind direct response marketing is to always give the recipient a reason to respond now. No marketing message ever goes out without some reason to respond in some type of fashion within a specific time-frame.
If you don’t ask for a response, 9 times out of 10, the person you’re marketing to will simply ignore you.
In every marketing effort you create, give the recipient a good (or better yet, several good) reason why they should take immediate action. Then make sure you offer them different ways to respond. Here are a few typical marketing response channels:
Remember, always ask for a response and give simple ways to respond. By doing this, your marketing results will improve.