Always Have a Deadline

Posted by Jeff Giagnocavo on
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An offer without a deadline is not an offer.

Good, effective marketing is made up of several fundamental components. We’ve already seen a few and throughout the rest of this book, I will share several more.

Always having a deadline in your marketing offers is one of those fundamentals you must always keep in mind. In today’s crazy-busy world, everybody is too distracted to notice your marketing and you must do what you can to get them to take action now! Deadlines help accomplish this, which is why you always want to have a deadline when you make an offer. Here are a few deadline ideas to consider.

  • Always have a specific deadline date and let people know what happens after this date.
  • Have a deadline for parts of your offer and/or specified bonuses and/or discounts.
  • Create “act now pricing,” where discounts are offered and prices go up on a certain dates. This is common in event marketing.
  • Offer bonuses for the “first x-number of buyers.
  • Create real, limited quantities.
  • Create "fear of loss by delay" in your offer, such as: "Every day you wait to buy a new mattress, your sore back will remind you.

About Jeff

Jeff has been selling since the age of 12 when he began cutting lawns and shoveling driveways to pay for skateboards and RC cars. Since then Jeff has been a true entrepreneur, owning various businesses. Today Jeff is a sought after speaker and sales automation consultant for brick and mortar business owners wishing to automate their sales and marketing. As a fellow brick and mortar business owner, Jeff relates to the real world challenges and opportunities. Since his stores are retail mattress shops the bedding industry looks to him often as a speaker and thought leader. Email him at jeff@infotail.com. View all articles by Jeff
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