"You go on vacation to a certain destination because you maybe read about it, saw it on television, or better yet, a friend has been there and TOLD you all about what an incredible place it was. You buy a new car for similar reasons. You select a service provider in much the same way. So my question to you is what are you doing to earn the word of mouth advertising that is so important to any business?"
Mark Quinn takes a deeper dive in this week's Q's Views.