Weak, wimpy, ordinary offers cannot be expected to produce exceptional results – the kind you are looking for.
In today’s age of ultra-competition, it’s simply unreasonable to believe boring and typical offers will get attention and response.
Yet most marketers put forward mundane offers day in and day out and then grumble about the disappointing results.
Whether you are creating a lead-generation offer, product or service offer, sales offer – whatever – you must do the hard work of thinking up something that stands out and gets noticed and makes the person receiving it say, “I’d be a fool if I said no to this.”
Think about your own experiences – what has motivated you in the past? What has gotten you to say “yes” and take immediate action?
Think outside the box and craft offers which rise above all the typical ones out there and get your target market to take action.