Don’t Extend Yourself Too Far

Posted by Mark Quinn on
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"One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money." Does this sound like your company? In the next installment of the 22 Immutable Laws of Marketing, Mark Quinn takes a deeper dive into the twelfth law, the law of extension, in this week's Q's Views.

 

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About Mark

Mark Quinn is a 20-year mattress industry veteran with a passion for presenting business in the best possible light. He works hard on strategy and culture, and has a business focus on leadership and marketing. Quinn believes every company is a media company and works hard in the digital space to bring products and stories to the right audience. Family comes first, and FAITH is a verb. View all articles by Mark

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