When shopping for a mattress, we often hear the words comfort and support. And although we have a vague idea of what those words represent, it’s tough to wrap our brains around the real meaning behind them as they apply to sleep and mattress selection. Today, I will help you make sense of what happens during sleep and why support is so important. Once armed with this information, helping customers select the perfect mattress will be much simpler. After all, they are shopping for a mattress not because they want to fill a large space in their bedroom, but because they need, crave, must have a great night’s sleep.
Comfort is personal and will be evident the moment a person lies on the right mattress. Not too soft, not too hard, just the right mattress will put an immediate smile on their face. The question then becomes, will this mattress provide the support I need? Let’s take a look at the inner working of “support.”
Sleep comes gradually, over a period of 30-90 minutes; we fall deeper and deeper into sleep. First we encounter REM sleep and then Non-REM sleep. The various sleep stages cause different events to take place in our bodies. Our hearts slow down, breathing becomes shallow, temperature drops, cells are bathed and cleansed, thoughts and experiences that have taken place during our waking hours are categorized and filed. Muscles are relaxed and allowed to rejuvenate. This last statement is not always correct. Let me explain; as we fall deeper and deeper into sleep, and it’s time for our muscles to relax, rejuvenate, and get ready to support us the following day, our mattress has a job to do. The mattress’ job is to support our skeleton allowing our muscles to relax and recharge. If our brain detects a lack of support, it tenses our muscles. Our muscles never get the recharging they crave causing morning aches and pains, grumpiness, and cantankerous behavior.
Encourage your customers to determine how supportive a mattress is by spending 10-15 minutes on it in their favorite sleep position focusing on the lack of pressure on joints. If they detect pressure on their hips, shoulders, or back, move them to another mattress. The mattress that works will not cause any discomfort during the selection process. Ultimately, the perfect mattress will prolong life, reduce disease, fatigue, and make each sleeper a much friendlier a human being.
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