Pull the Dadgum Trigger
How does indecision kill your business?Does action reveal answers?Dos Marcos dives into the power of pulling the trigger - listen here.
A Guide to Great Product Photography
Great product photography starts with what you possess. You can’t expect positive feedback and increased sales if you’re snapping pictures from a camera phone. Beautiful product photography starts with a good camera and a tripod to steady it. From there,...
What Sleep Experts do When They Can’t Sleep
Even if we avoid caffeine and put the phone away an hour before bed, sleep sometimes escapes us. It happens to everyone, even sleep experts. So what do they do when they can’t sleep? First, they don’t panic. They don’t get upset about not being able to...
Selling Techniques that Do and Don’t Work
A good salesperson is all about technique. Knowing what does and doesn’t work for customers can make a difference for the company’s bottom line. One selling technique that always seems to work is challenging the status quo. Most see the sales process as linear,...
How Much is Sleep Valued?
It’s not to be understated how much sleep is valued in society today (or how much it should be). A lack of sleep can make you less healthy, productive, and safe, and it seems to be a recurring theme these days. A survey in Working Mother magazine found that 77% of...
The Retail Doctor Talks with Mood Media About Using The Senses To Bring Stores to Life
Bob Phibbs, known as The Retail Doctor and host of the “Tell Me Something Good About Retail” podcast, interviewed Jamie Bettencourt with Mood Media about how music and scent can help create the right mood in a brick and mortar store.Bettencourt talked about how...
Natural Remedies to Sleep
If we’re being honest, we could all use some better sleep. To achieve that, you might want to try some natural remedies. One to try out is wild lettuce.Wild lettuce calms restlessness and reduces anxiety, and is helpful when taken 30 to 120 milligrams before bed....
Retail Best Practices
The retail industry is tough, so helpful tips should always be welcomed. One is to treat customers as guests, or better yet, friends. Another tip to consider is touting your expertise. Let your customers know you’re good at your job and know what you’re talking...
Surprising Benefits of Sleep
There are many benefits to sleep, including some that may surprise you. For one, sleep improves your memory. During sleep you can strengthen memories or skills learned while you were awake. Another is sleep can help curb inflammation. Research suggests that people who get...
How to Host an In-Store Event
Hosting an in-store event can generate foot traffic, loyalty, and sales if done correctly. In order to do so, you need to follow this guide. You must first start with planning and preparation. Don’t just decide to host an event tomorrow; that won’t work. Next,...