Sleeping in Space
When it comes to space exploration, most don’t take into consideration what it’s like to sleep in a weightless environment. The sleep station for astronauts is a little bigger than a closet, and features a sleeping bag and laptop strapped to the wall. It’s...
Dos Marcos: Should You Give a Sh#% About Brands?
Do brands matter? Should they matter to you? There are traditional brands, trade brands, brands that started online, and, of course, private label. With many retailers adopting private label programs, should you care about carrying brands in your store? Do consumers prefer...
The Next Installment of Sleepy Savvy’s Secret Shopper
For Sleep Savvy’s recent issue, they sent a couple living in a Gulf Coast retirement community out mattress shopping. The husband and wife sleep on a decade-old pillow-top set for most of the year. In the summers, they head north to the Great Lakes, where they have a...
Sleep = Slim?
People are always looking for easy ways to drop a few extra pounds. One factor you may not have considered is sleep. There are different ways a solid sleep schedule can help you shed those unwanted pounds. For starters, sleep can help reduce cravings for unhealthy food....
Picking the Right Pillow
When it comes to good sleep, a pillow is almost as essential as the mattress. It’s important to choose the pillow that’s best for your sleeping style. In fact, a pillow that corresponds to the way you sleep can dramatically improve the quality of your sleep,...
Building a Marketing Strategy
Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision-making process, it may not provide all the facts needed to achieve promising marketing results. If you really want your business to...
How to Improve Your Sleep All on Your Own
New sleep can be had, and you can do it all on your own. To start, pay attention to what you’re doing after 4 pm. Taking naps, drinking caffeinated beverages, exercising, and even taking decongestants late in the day can make falling asleep more difficult....
How to Be Professional
Professionalism is one of the most important things to consider when trying to succeed in life. How to dress, talk, and act almost seem like lost arts these days, but there are still a few tips to consider if you want to step up your game of professionalism. First, when it...
What Experts Say About Catching Up on Missed Sleep
Sometimes we just don’t get a good night’s sleep. It happens to the best of us, and most of the time we make some sort of effort to make up for the sleep that was lost. But is that really possible? According to some sleep experts, not exactly. Studies have shown...
Tips for Complementary Body Language
If you’re an RSA, you probably know body language is as critical to making a sale as the words that come out of your mouth. It’s important not only to be aware of what body language you are giving off, but also the customer’s. Start by speed-reading the...