Why Dreaming May Be Healthy
There are many health facts and recommendations when it comes to sleep. What to do; what not to do. What kind of sleep is the best sleep. Now, new research suggests that one particular type of sleep may be especially important in relation to how the brain responds to...
Up Your Pillow Sales
Pillows are critical to the world of sleep. Without pillows, there probably wouldn’t be much sleep to discuss. If you invest time and energy into properly selling this essential product, you can boost your bottom line while winning customer trust. One way to do this is...
Pokemon Sleep Will Reward You for Sleeping
In an effort to transform sleep into entertainment, a Pokemon Sleep app and sleep monitoring accessory are being developed. The Pokemon Company, makers of Pokemon Go, is developing this technology that will reward people who regularly achieve a good night’s sleep....
BECOMING THE KING OF CREATIVITY
In the first part of this episode, Mark Kinsley talks to Ryan Farris from Mattress King in Oklahoma City. How does Ryan quarterback creativity and build value in their store offering? What can you learn about using vivid, self-created terminology that will help you measure...
Be Productive Tomorrow by Logging off Twitter Tonight
How much sleep we did or didn’t get the night before is one of the most basic factors known to predict how productive we will be today. One factor known to cause sleep deprivation is Twitter. According to a new study in the journal Sleep Health, how late we stay up...
How to Write Like a Boss
Great advertising, emails, and Christmas cards all start with crisp writing. In this episode, Dos Marcos talk about writing for higher impact. How does the brain react to verbs? What is a verb with modifying power and how do those words catapult your writing to new levels?...
When Lacking Sleep, the Brain Does the Unthinkable
Plenty of things happen to our body when we’re tired. However, did you know the brain literally begins to eat itself when we don’t get enough sleep?Our brains change states when we sleep to clear away the toxic byproducts of neural activity left behind during the...
The Best Sales Tips Ever
There are plenty of articles regarding sales tips, but here are some of the best that have ever been given. For starters: it’s not what you say, it’s what your customer believes. You can give the best sales presentation in the world, but if the customer...
Is the Snooze Button Bad for Your Health?
For most, the snooze button is part of the morning routine. One, two, and sometimes three presses is the norm for a lot of people out there. But is hitting the snooze button each morning actually bad for your health?According to Reena Mehra, M.D., M.S., Director of Sleep...
Make Rest Tests Better for Customers
The rest test is crucial to the mattress-shopping experience at brick and mortar stores. This is the chance for customers to get an idea of how their mattress will feel when they get it home. Since the rest test is so important for customers, you need to be sure you make it...